Branding
packages for small businesses with big plans.

Starter Brand Identity is $2,500. Core Brand Identity is $5,500 and includes expanded brand research, a more complete identity system, and additional assets. The separate Brand Ignition Blueprint is $10,000 for full strategy, voice and messaging, and visual identity. We’ll work out which scope fits before you commit.

Starter typically takes 3–4 weeks. Core typically takes 4–6 weeks. The separate Brand Ignition Blueprint runs 10–12 weeks because it includes the full strategy and messaging work before visual identity. Timing depends on the agreed scope and timely feedback.

Starter includes a kickoff call, custom logo with variations, color palette and typography, a one-page brand guide, and files for web and print. Core adds expanded brand research, more detailed guidelines, custom brand assets, application examples, and launch support. Full positioning, voice, and messaging development belongs to the separate Brand Ignition Blueprint.

You need enough clarity about your business and audience to make useful design decisions. Starter and Core include research to inform the identity; Core allows for more research. If your positioning, voice, and messaging need defining from the ground up, the Brand Ignition Blueprint is the right service. More research in Core doesn’t turn it into a smaller Blueprint.

Each project includes a defined number of revision rounds, laid out in your proposal before we start. Revisions are for refining a direction — not blowing it up and starting over. If the scope shifts significantly, we talk about it before it affects your invoice. No surprises. No awkward "by the way" conversations after the fact.

The more context you bring, the sharper the work gets. Helpful: a clear description of your business and who you serve, examples of brands you're drawn to and why, any existing assets, and a sense of where you want your brand to go. You don't need everything figured out — that's partly what the discovery process is for. But showing up with nothing stretches the timeline and makes the outcome less precise.

Sometimes that's exactly the right call. If your logo has real equity — people recognize it, it's been around for years, it just needs polish — a refinement makes sense. If it's actively working against you, patching it costs more in the long run than starting clean. I'll tell you honestly which situation you're in. I'm not interested in selling you a full rebrand when a refresh is what's needed.

All the time. Most of my projects are remote — brand strategy, identity, and web design all translate perfectly well over video calls and shared documents. I've worked with founders across the US and internationally. Location has never affected the quality of the work or the experience of working together. If you're not local, you're not missing anything.